Mercedes-Benz Malaysia x Options: New S-Class launch

Mercedes-Benz Malaysia pulled out all the stops when it launched its new S-Class family in Kuala Lumpur recently.

A complete range of its flagship class was launched in Kuala Lumpur recently (Photo: Sam Fong/The Edge)

When it comes to the brand with the star, everyone knows its pinnacle of luxury is underpinned by the letter “S”. Denoting its highly luxurious S-Class series of vehicles, it takes its name from the German word sonderklasse (special class), now abbreviated to just “S-Class”. A complete range of its flagship class was launched in Kuala Lumpur recently.

Over five days and four nights, Mercedes-Benz Malaysia feted its clients, top dealers and a handpicked coterie of guests to a dazzling spectacle of world-class automotive excellence, comprising engineering, design and, of course, the finer things in life. Gourmet cuisine, the finest champagnes, a live orchestra and more all came together to celebrate the arrival of the new S-Class family to town, which comprises the Mercedes-Benz S 450 L AMG Line, Mercedes-Benz S 560 Cabriolet, Mercedes-AMG S 63 Coupe and, what made even the elite audience that night catch their breaths a little, the Mercedes-Maybach S 560.

The event took place at Kuala Lumpur Convention Centre (Photo: Sam Fong/The Edge)

“The S-Class family is the definitive statement of luxury in its purest form,” said Mark Raine, vice-president of sales and marketing — passenger cars of Mercedes-Benz Malaysia.

“From the modern luxury of the S-Class Limousine to the pair that is the S-Class Cabriolet and the Mercedes-AMG S-Class Coupe offering bespoke luxury and performance luxury for the discerning connoisseur or driver and, of course, the embodiment of ultimate luxury that is the Mercedes-Maybach S-Class, the S-Class family has something to fulfil every desire. With the launch of this exclusive collection, we proudly underline our position as a leading lifestyle luxury brand in the automotive segment.”

It was in this light that Options, the weekly luxury pullout of The Edge, partnered Mercedes-Benz Malaysia on the third night of the celebration to bring together a select group of guests who would appreciate the magnificence, opulence, beauty and performance of the S-Class. The verdict by the evening’s end? Simply sonderklasse, of course.


Mercedes-Benz Malaysia’s S-tounding attention to detail:

The Venue
The marquee at Kuala Lumpur Convention Centre

The Food
The special menu was prepared by Chef Nathalie Arbefeuille, the talent behind Nathalie Gourmet Studio, and included lobster bisque with pan-seared slipper lobster; Maldivian tuna tartar with foie gras; wagyu beef cheeks rendang-style or Hokkaido scallops and grilled French seabass; chocolate pallet with ginger ice cream

The Drinks:
Perrier-Jouët NV champagne; Campo Viejo Reserva; Wyndham Bin 222 Chardonnay; Martell Cordon Bleu

The Bars:
Special bars by Perrier-Jouët, Martell and Asahi were set up in a dedicated lounge area just outside the main event area

The Entertainment:
The Electric Orchestra, led by Datuk Mokhzani Ismail, music director of RTM, provided the evening’s music while singers Sharizan Borhan and Celist QingQing rendered all-time favourite hits such as Fly Me to the Moon and Getaran Jiwa


This article first appeared on Aug 20, 2018 in The Edge Malaysia.


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