Premier Elite clients of HSBC Malaysia were welcomed to browse and try on an assortment of jewels from Tiffany & Co's various high jewellery collection (All photos: Sam Fong/ The Edge)
Tiffany & Co’s reputation as one of the top purveyors of haute joaillerie is undisputed. While its vibrant robin’s egg blue trademark and the sleek designs of its signature creations continue to charm people, its spectacular offerings of rare diamonds and precious gemstones make the maison the jeweller of choice among noble families and A-list celebrities alike.
The brand’s desire to push boundaries and challenge conventions has resulted in some of the most captivating high jewellery designs. Their exceptional value, combined with the bespoke nature of the pieces, makes the opportunity to admire them up close as special as the items themselves.
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On April 9, HSBC Malaysia, in collaboration with Tiffany & Co and The Edge Malaysia, hosted an event for a select group of clients from its Premier Elite segment at the American jeweller’s boutique at The Exchange TRX in Kuala Lumpur, presenting an exclusive viewing of the brand’s high jewellery collection.
In an elegant setting accompanied by experts, guests were welcomed to browse and try on an assortment of jewels from the Classic, Bird on a Rock and Race Car Clock collections, some of which were brought in from New York City’s Fifth Avenue flagship for a limited time. This intimate affair underscored the bank’s commitment to delivering exceptional service and curated experiences for its clients.
Fong Lai Kuan (The Edge), Jonathan Bernard (Tiffany & Co, retail director), Heather Goh (HSBC Malaysia, head of customer & marketing) and Sharon Teh (The Edge)
This article first appeared on April 20, 2026 in The Edge Malaysia.
