The iconic Acqua di Giò fragrance was introduced in 1996. Now, Giorgio Armani has reinvented the classic scent — the new Acqua di Giò Eau de Parfum is a fragrance that meets the values of a new generation committed to conserving nature’s resources.
Embracing the brand’s commitment to be intentional about sustainability, everything about Acqua di Giò Eau de Parfum looks to the future, conceived with the purpose of making each facet of its creation a conscious step to be environmentally aware. Sustainably sourced natural ingredients are used to concoct an aromatic fragrance reminiscent of the signature notes of Giorgio Armani’s line of masculine scents, while its innovative bottle design is a deliberate move towards reducing the use of plastic and metal.
A sensual, aromatic experience
Acqua di Giò Eau de Parfum is an uplifting scent bursting with aquatic freshness complemented by a woody dry-down. Crafted by master perfumer Alberto Morillas, the nose behind the conception of all Acqua di Giò fragrances, the Eau de Parfum is composed of natural yet evocative ingredients that capture the original marine essence. Yonadol™, a new molecule added to the blend, ensures that the freshness lingers all day, providing a sensual, aromatic and intense experience.
Acqua di Giò Eau de Parfum opens with a zesty green mandarin sourced from Calabria Infinite freshness, a tribute to nature in Italy, with the radiant note representing Giorgio Armani’s Mediterranean roots. At the heart of the fragrance is warm and aromatic clary sage harvested from Provence, France, that blends with fresh lavandin and geranium from Madagascar, which lends a masculine, floral characteristic. Patchouli from Guatemala, which becomes the signature of the fragrance, lies at the base. Its woody, balsamic and earthy attributes, which bring depth to the scent, are blended with warm cedarwood and a sparkling vetiver from Haiti.
A statement flacon
The Acqua di Giò bottle, familiar to many, has been reinterpreted for the Eau de Parfum, with sleek, masculine lines crafted in transparent, weighted glass and topped with an elegant dark wood cap — evoking the design’s union of architecture and nature.
With the creation of Acqua di Giò Eau de Parfum — which achieves carbon neutrality — the flacon’s new lid, crafted from wood sustainably sourced from Europe, allows for 56% less plastic and 83% less metal to be used in its design compared with the bottle’s plastic cap. When compared with its aluminium top, 21% less plastic and 86% less metal is used. The outer packaging is made from FSC-certified card, which is used for all Giorgio Armani fragrances.
Ode to nature
Working towards realising the brand’s goal of ultimately becoming carbon neutral by 2025, the ingredients that go into the concoction of each bottle of Acqua di Giò Eau de Parfum are natural and sustainably sourced. These also include origin-certified ingredients, thus enabling traceability. In addition to establishing sustainable practices — as with the green mandarin hand-picked from Italy, sage harvested in France and vetiver gathered from Haiti — Giorgio Armani also engages in solidarity programmes. For instance, the Guatemalan farmers who cultivate and harvest the patchouli used in the fragrance are guaranteed decent working conditions and fair prices. The brand also supports access to some basic necessities for the community, such as the supply of clean water.
To strengthen Giorgio Armani’s pledge to reduce the brand’s carbon footprint, it supports four reforestation projects — in Brazil, Madagascar, Peru and Zimbabwe — which collectively cover more than 25,000ha of forests. Through Acqua di Giò Eau de Parfum, the brand supports the South Amazon Forest Protection project, which preserves 1,700ha in an area that borders Brazil’s Amazonas and Acre states. It is also involved in efforts to improve the livelihoods of the communities living in the area, by creating job opportunities in project management and conservation, along with supporting environmental education and safeguarding local traditional customs.
Discover the essence of the sea and experience a new infinite freshness. From now till June 30, 2022, The Edge readers are invited to redeem a complimentary Giorgio Armani Acqua di Giò Eau de Parfum trial kit* at any Armani beauty boutique or counter, by signing up here.
*While stocks last, based on first-come basis.