Jewellery has long been a part of history, with society’s fascination dating back nearly 50,000 years ago. Whilst it was once reserved — even restricted — to royalties and aristocrats, fine jewellery has since evolved into thriving symbols of everyday human connection and commitment. Whether it is an engagement ring, wedding band, birthday necklace, or simply a self-congratulatory pair of earrings, fine jewellery today enjoys the unbridled freedoms of authentic personal expression.
Enduring the test of time
Not all fine jewellery however, are created equal. Jewellery crafted by artisans offer an unparalleled finesse; this truth remains despite advancements in commercial production and technology.
Malaysian fine jeweller SUEN’s brand differentiator rests on this understanding. Say it with SUEN is its latest campaign, celebrating the brand’s commitment to high quality, beautifully handcrafted fine jewellery.
Anchored on exceptional skill and top-end materials, SUEN’s creations present the promise of evergreen heirlooms that can be passed on for generations to come. From minimalist diamond rings to intricate necklaces with vibrant, rare gems, SUEN’s remarkably crafted pieces seem to perfectly capture the sentiment of any occasion, especially where words fall short.
An artisan’s golden touch
With a full-suite atelier on hand, SUEN’s services range from ready-to-wear pieces to bespoke designs that are crafted in-house from start to finish.
Each step of the process finds the client accompanied by a SUEN Personal Jeweller, ensuring the creative journey is inspired, not arduous. SUEN’s vast range of gemstones is sufficient to satisfy the most demanding palates; from Pigeon Blood Rubies and Padparadscha Sapphires to rare Paraiba Tourmalines, patrons pining for the extraordinary will not be disappointed.
Every piece of jewellery is designed with the intention of showcasing the natural beauty of the gem and complementing the wearer’s. The intricate curvatures of some creations are brought to life through state-of-the-art 3D technology, whilst other more demanding pieces take shape at the dedicated hands of master artisans, who expertly mould and refine the pieces.
Carefully, the gem setter sets the individual stones in the optimum position, finely manoeuvring the surrounding metal to secure each gem. The skill of the gem-setter is showcased in their ability to select the appropriate tool, locate the right angle, and apply just the right amount of force. Care is also taken to keep the setting discreet whilst allowing the featured gems to take centre stage.
Finally, with precise, yet expressive movements, each completed piece of jewellery is expertly polished to unveil an exceptional sheen. SUEN, whose design and manufacturing are internationally certified under European standards, also subjects its gemstones to a highly stringent selection process. Clients can rest easy with the knowledge that their gemstones - certified or not - have exceeded recognised definitions of excellence.
Despite the advent of modern day technology, the entire process remains steeped in artistic mastery, requiring the expressive precision and intuitive touch of a skilled craftsman.
Timeless selections, uniquely curated
Many of the statement pieces produced by the SUEN Atelier are one-of-a-kind creations. The Leaf Motif Pear Shape Diamond Bracelet, a brilliant 17.06-carat diamond encrusted creation is one stunning example of a handcrafted masterpiece to pass through SUEN’s establishment.
Meticulously handmade from start to finish, master artisans lent their expertise to deliver the perfectly proportioned piece. The final result is an adornment that sits naturally and moves gracefully on the wearer’s wrist.
Centering its featured designs on the precepts of quality and style have proven effective for the brand. Over the past decade, SUEN has successfully expanded its empire of collections to include prestigious global names such FOPE, Giorgio Visconti and Hodel Switzerland, adding richness and stature to its already exceptional range of locally-produced fine jewellery. The recent addition of the first-ever FOPE boutique in Asia, available exclusively at SUEN, also marked a celebrated milestone for the brand.
Heritage, fuelled by passion
Since 2010, SUEN has approached its work with passionate precision and a sense of inspired warmth. A step into their brick and mortar store in Bangsar delivers the first-hand experience of elevated care and attention. Priding themselves on exceptional service, the SUEN team treats the patron to a personalised boutique tour upon entry, warmly elaborating on any distinctive piece that catches the guest’s attention.
The boutique itself creates a welcoming atmosphere for clients to comfortably explore their dreamed designs. Whether it is “I love you”, “Congratulations”, or simply “Just because”, the entire establishment convenes to help you express your most meaningful moments in a special, lasting way.
So for life’s special moments, say it with a timelessly crafted piece — say it with SUEN.
Learn more about SUEN here.