Luxury house Louis Vuitton was recently named Official Trophy Trunk partner of the Australian Open in further affirmation of the brand’s longstanding commitment to the game of tennis, dating back to its creation of Trophy Trunks for Roland-Garros and the Davis Cup, as well as other great sporting events such as the FIFA World Cup, Ballon d’Or, Rugby World Cup, NBA Championship Trophy and Formula One’s Grand Prix de Monaco.
These bespoke trophy trunks for the Australian Open, one each for the Norman Brookes Challenge Cup for men and the Daphne Akhurst Memorial Cup for women, will be on display during the finals as well as the subsequent prize-giving ceremonies.
“Louis Vuitton is renowned for creating iconic trunks and we are delighted with the stunning handcrafted custom trunks created for our historic Australian Open trophies. The Australian Open and Louis Vuitton both share a commitment to unparalleled excellence and innovation, while retaining great respect for history, tradition and the celebration of legendary achievement and skill,” says Tennis Australia CEO Craig Tiley.
Handcrafted by the maison’s artisans at its historic workshops in Asnières, just outside Paris, the trunks’ wooden frames are covered in iconic Louis Vuitton Monogram canvas and finished with a classic iozine leather trim and the same brass corner protectors, lock and clasps that have been a signature since the 1860s. The trunks’ two front panels, which fold back to reveal the trophies inside, are painted with a striking white V — for “Victory” and “Vuitton”. Both cases are lined with blue microfibre that aligns with the tournament’s colour palette and signature blue courts and are topped off with the Australian Open logo — a white AO — on the underside of the lid.
“After the Trophy Trunks created for the Rugby World Cup and Ballon d’Or in 2023, we are proud to announce this new partnership with the first Grand Slam tournament of 2024, which once again shows that victory travels in Louis Vuitton. For more than 170 years, the maison has been creating trunks that embody excellence, creativity and audacity, all values we share with the world’s greatest sporting events,” says Louis Vuitton chairman and CEO Pietro Beccari.
This article first appeared on Jan 15, 2023 in The Edge Malaysia.