Hublot has partnered retired South African cricketer Kevin Pietersen in his work to support the fate of Asian and African rhinos. Through Sorai (Save Our Rhinos Africa & India), Pietersen supports the work of rangers, nutritionists, ecologists and other specialists to save, care for and ensure the complete rehabilitation of the mammals, which are facing extinction.
Although the full details of Hublot’s partnership with Sorai have not been released yet, a new watch to signify the collaboration is most certainly in the works.
Hunted for their highly valuable horns, two thirds of rhino species could be lost in our lifetime. To help prevent this, abandoned, injured or orphaned baby rhinos are located and cared for by teams of specialists actively supported by Sorai and Pietersen before being released back into the wild as soon as they are ready.
South Africa is home to more than 80% of the world’s rhinos and the majority of poaching incidents take place in Kruger National Park. “There are around 28,000 rhinos remaining worldwide, 23 times fewer than there are African elephants! Poaching is one of the main threats they face,” Hublot CEO Ricardo Guadalupe says.
“Major steps have been taken by governments to introduce regulations but informing consumers and changing their behaviour remains a key challenge in the fight against poaching. If Hublot can play a role in raising awareness, then I would be delighted.”