The phenomenon of covert recording is part of the broader rise of point-of-view shopping, where wearers capture retail experiences from a first-person perspective and share them with a wider audience.
The writer, whose fifth novel 'histoire de l’homme qui ne voulait pas mourir' took home the Swiss Literature Prize last year, also highlighted the value and integrity of human creatives during a talk held in Kuala Lumpur.
Brands are coming under fire for using artificial intelligence in their campaigns, raising questions about whether consumers should be more open-minded.
