BookXcess opens Malaysia’s first tunnel bookstore in Shah Alam

The eighth outlet is a destination in itself.

An escalator, surrounded by shelves of books, leads customers to the store (All photos: BookXcess)

The new BookXcess in Sunsuria Forum @ 7th Avenue at Setia Alam is a vertiginous thrill. A circular staircase as well as shelves that stretch to the ceiling create the illusion of an infinite tunnel of books, enticing bibliophiles to venture downward into the store.

BookXcess has always aspired to create a space that not only feeds your mind but also your visual sense. This Setia Alam outpost is slightly smaller than the cavernous Penang outlet in Gurney Paragon Mall, which spans over 26,000 sq ft across two storeys. But it’s a landmark no less, with warm wood tones to create a cosy feel and curved walls to make the corners flow seamlessly.

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The kids' corner is stocked with all sorts of interactive reading materials

A venue as unique as this calls for curious shoppers looking to liven up their bookstore visit as this BookXcess is equipped with comfortable work stations and reading spaces to thumb through your favourite titles. From literature, fiction, non-fiction, biographies and more, all books are sold at 50% to 80% off recommended retail price.

An in-store café helps you fuel up before ploughing through the exhaustive selection of books, while a kids’ area encourages children to read or play in the mini-maze.

Parents will find the Magical Books incorporated with Augmented Reality (AR) function most useful as they use cutting-edge technology to promote an immersive and interactive reading experience. Featuring 15 titles, little ones will be able to see their favourite characters from fairytales such as Little Red Riding Hood and Cinderella come to life.
 


BookXcess, SB-1, Sunsuria Forum, No 1, Jalan Setia Dagang AL U13/AL, Seksyen 13, Setia Alam, Selangor. 03 5031 9458. Daily, 10am-10pm.

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