Asian hip-hop and pop collective 88rising is hosting a digital music festival featuring over 20 Asian talents from around the world who are quickly gaining popularity in the United States. Asia Rising Forever will go live tomorrow at 9am (Malaysian time) on the music label’s YouTube channel as well as their Twitter and Facebook pages.
R&B singer-songwriter Yuna alongside fellow Malaysian alextbh are among the artists featured, which include South Korean singer Kang Daniel, Filipino artist Iñigo Pascual and Thai singer Phum Viphurit.
88rising’s own roster of artists — viral rapper Rich Brian, R&B artist NIKI, I Love You 3000 singer Stephanie Poetri and Taiwanese Josh Pan — will also be making an appearance during the four-hour-long concert with rapper-actor Dumbfoundead as host.
In light of Asian American and Pacific Islander Month in the US, the Asia Rising Forever concert is organised in partnership with Asian Americans Advancing Justice to raise funds to advance civil and human rights for Asian Americans as well as overcome racial discrimination against Asians around the world due to Covid-19.
The event also comes as an ideal summer stand-in for the label’s highly anticipated Double Happiness Coachella special, which was originally scheduled for April.
Fans who will be watching from Twitter can make use of a special emoji created exclusively for the event with the hashtags #88rising, #AsiaRising, #AsiaRisingforever and #StayHomeWith88rising. The emojis will be available until July 26.