Mercedes-Benz Malaysia x Options: New S-Class launch

Mercedes-Benz Malaysia pulled out all the stops when it launched its new S-Class family in Kuala Lumpur recently.

A complete range of its flagship class was launched in Kuala Lumpur recently (Photo: Sam Fong/The Edge)

When it comes to the brand with the star, everyone knows its pinnacle of luxury is underpinned by the letter “S”. Denoting its highly luxurious S-Class series of vehicles, it takes its name from the German word sonderklasse (special class), now abbreviated to just “S-Class”. A complete range of its flagship class was launched in Kuala Lumpur recently.

Over five days and four nights, Mercedes-Benz Malaysia feted its clients, top dealers and a handpicked coterie of guests to a dazzling spectacle of world-class automotive excellence, comprising engineering, design and, of course, the finer things in life. Gourmet cuisine, the finest champagnes, a live orchestra and more all came together to celebrate the arrival of the new S-Class family to town, which comprises the Mercedes-Benz S 450 L AMG Line, Mercedes-Benz S 560 Cabriolet, Mercedes-AMG S 63 Coupe and, what made even the elite audience that night catch their breaths a little, the Mercedes-Maybach S 560.

The event took place at Kuala Lumpur Convention Centre (Photo: Sam Fong/The Edge)

“The S-Class family is the definitive statement of luxury in its purest form,” said Mark Raine, vice-president of sales and marketing — passenger cars of Mercedes-Benz Malaysia.

“From the modern luxury of the S-Class Limousine to the pair that is the S-Class Cabriolet and the Mercedes-AMG S-Class Coupe offering bespoke luxury and performance luxury for the discerning connoisseur or driver and, of course, the embodiment of ultimate luxury that is the Mercedes-Maybach S-Class, the S-Class family has something to fulfil every desire. With the launch of this exclusive collection, we proudly underline our position as a leading lifestyle luxury brand in the automotive segment.”

It was in this light that Options, the weekly luxury pullout of The Edge, partnered Mercedes-Benz Malaysia on the third night of the celebration to bring together a select group of guests who would appreciate the magnificence, opulence, beauty and performance of the S-Class. The verdict by the evening’s end? Simply sonderklasse, of course.


Mercedes-Benz Malaysia’s S-tounding attention to detail:

The venue:
The marquee at Kuala Lumpur Convention Centre

The food:
The special menu was prepared by Chef Nathalie Arbefeuille, the talent behind Nathalie Gourmet Studio, and included lobster bisque with pan-seared slipper lobster; Maldivian tuna tartar with foie gras; wagyu beef cheeks rendang-style or Hokkaido scallops and grilled French seabass; chocolate pallet with ginger ice cream

The drinks:
Perrier-Jouët NV champagne; Campo Viejo Reserva; Wyndham Bin 222 Chardonnay; Martell Cordon Bleu

The bars:
Special bars by Perrier-Jouët, Martell and Asahi were set up in a dedicated lounge area just outside the main event area

The entertainment:
The Electric Orchestra, led by Datuk Mokhzani Ismail, music director of RTM, provided the evening’s music while singers Sharizan Borhan and Celist QingQing rendered all-time favourite hits such as Fly Me to the Moon and Getaran Jiwa


This article first appeared on Aug 20, 2018 in The Edge Malaysia.


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