Hennessy collaborates with artist Guangyu Zhang for Chinese New Year artwork

The cognac boxes are finished with a contemporary, festive design.

Hennessy welcomes the year of the boar by collaborating with artist, Guangyu Zhang (Photo: Hennessy)

To usher in Chinese New Year next month, Hennessy has enlisted the talent of Shanghai-based Guangyu Zhang, one of the emerging artists featured on online art gallery Saatachi “One to Watch” list,  for a special artwork that will be featured on the cognac’s packaging. Drawing inspiration from his homeland of China and Europe, the 31-year-old – who specialises in colourful paintings and digital collages that fuse Oriental and western themes – has created a piece that symbolises the natural and beautiful cycle of life – of dream of past and present, heaven and earth.

Artist Guangyu Zhang designing the artwork for Hennessy (Photo: Hennessy)

Two concentric circles representing fulfilment and perfection anchor the scene, an artistic presentation of Hennessy’s double distillation. A ship, embodying Hennessy’s legacy of adventure and craftsmanhip that has been passed down through eight generations for more than 250 years, sails across the lake. Fittingly, a boar on the handcrafted oak barrels bearing great energy in 2019 leads to a brighter future.

Zhang has also incorporated other auspicious motifs in the artwork such as the crane (which symbolises luck, loyalty and longevity), goldfish (grace and growing wealth), Ling Shi stone (willpower and courage) and the grape vine (a sign to flourish). An emblematic lantern guides those who return to their homes to celebrate the festival.

The special Hennessy V.S.O.P packaging makes a great gift (Photo: Hennessy)

For this special occasion, personalise and engrave your name or a message when you purchase a Hennessy X.O or V.S.O.P. Those who purchase a bottle of the V.S.O.P can participate in the Hennessy Prosperity Bottle Game to win Hennessy merchandise. It will be held at the Hennessy Pop-up store at level 3 in Pavilion KL until January 20.


For more information, visit Hennessy Malaysia’s Facebook page.


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