There is much to be cheerful about when retailers make a concerted effort to not just give back but also infuse the year-end season with as much optimism and joy as possible. Props to German luxury menswear label Boss for its latest collaboration with two key parties: on the international front with New York-based artist and illustrator Justin Teodoro for a special capsule collection; and locally, with popular community bakery Kenny Hills Bakers.
Having just successfully launched the Boss x Justin Teodoro collection, anchored by two key motifs of a pink heart and blue star, the brand also sees the culmination of its final #bosstogethermy campaign, which worked with five different local F&B operators in recent months to support the business community and NGOs during what has been an unprecedented year of challenges. Kicking off the campaign with De.Wan 1958 by Chef Wan, Kenny Hills Bakers brings things to a close with a special five-course menu, where 10% of the menu’s proceeds will benefit The Lost Food Project, a non-profit organisation in Malaysia that rescues quality, nutritious food — that would otherwise end up in landfills — to be redistributed to communities in need.
From now until Dec 25, dine-in patrons of the bakery’s Bukit Tunku outlet can choose from a special menu, priced at RM188++ per head, which includes festive treats like lobster bisque and Christmas turkey with roasted vegetables. As an added incentive, diners will receive an exclusive Boss x Justin Teodoro cookie cutter, Boss oven gloves and an exclusive Boss x Kenny Hills Bakers tote bag.
“We are very excited to be collaborating with Boss over this Christmas period, a season traditionally celebrated around generosity and giving back, especially in the midst of a pandemic,” says Kai Au, co-owner of Kenny Hills Bakers. “This represents a great time for us to be able to do something for our local community. We’ve worked with The Lost Food Project before and they are incredible.”
“With so much happening in the world, this year most especially, you never know how small actions can impact the next person,” says Steven Lam, managing director of Hugo Boss South East Asia. “We hope with our #bosstogethermy community initiative, we have helped shed some light on the local communities and, with that, our mission is to continue to bring joy and positivity through our collaboration with Kenny Hills Bakers.”
Kenny Hills Bakers, Lot B-2, Taman Tunku, Off Jalan Langgak Tunku, Bukit Tunku, KL. 03 62064111. Daily, 8am-10pm.
This article first appeared on Dec 21, 2020 in The Edge Malaysia.