Nestlé just launched Starbucks At Home, a new range of premium coffee products for consumers across Malaysia and Singapore following the brands’ partnership in August last year.
“The alliance between Nestlé and Starbucks brings together the world’s most iconic coffee brands — Nescafe, Nespresso and Starbucks — to unlock the exciting opportunities in the growing coffee market in Malaysia and Singapore,” said Juan Aranols, market head and CEO of Nestle Malaysia.
The new in-home range consists of 11 products, including ethically sourced whole bean and ground Arabica coffees as well as the first ever Starbucks capsules developed using Nescafé Dolce Gusto proprietary coffee.
Through the Starbucks At Home range, consumers can diversify their favourite Starbucks coffee in the comfort of their own home or office. The new range includes a variety of signature Starbucks blends, single-origin coffees and a selection of classic beverages such as Caramel Macchiato and Cappuccino.
“With this launch, we will be able to accelerate the innovation and development of the coffee category and bring consumers a more convenient, customised and high-quality coffee offerings,” said Othman Chraibi, business executive officer at Nestlé Malaysia’s beverages business unit.
Leveraging Starbucks’ legacy and premium position, Nestlé said the alliance will consolidate its leading position in the global coffee business and expand its global reach. Nestlé has also gained perpetual rights to market Starbucks’ consumer packaged goods and foodservice coffee and tea products globally, outside of Starbucks locations.
Starbucks at Home coffee products are now available on Lazada (Malaysia) and FairPriceOn (Singapore) as well as on Nescafé Dolce Gusto’s web store. Prices for the ground and whole bean coffee start from RM24.90 and the capsules, RM30.