The participation of Mercedes-AMG in the compact class category – and therefore a completely new market segment – in 2013 marked the start of an impressive success story for the German marque.
The compact AMG models were an immediate hit thanks to their excitingly sporty driving experience and emotive design, and drew a new bank of customers to the brand. Unit sales of this sporty family have exceeded expectations, and continue to do so.
Mercedes-Benz is building on the popularity of the Mercedes-AMG family with a series of new models that will be launched digitally in Malaysia for the first time. A total of three models will be unveiled during the digital launch on June 1, and will be introduced by Mercedes-Benz Malaysia president and CEO Dr Claus Weidner and vice president of sales and marketing for passenger cars Michael Jopp.
Although nothing comes to close to the experience of personally witnessing a new car up close, current circumstances call for innovative new strategies that make the best of what facilities are available.
The world, as the adage goes, must go on – and this includes the automotive sector, which has taken quite a beating as a result of Covid-19-related closures and supply chain disruptions all over the world.
“We are evolving to meet changing trends and needs of our consumers. Therefore, a unique and more immersive brand experience will drive the future of automotive sales,” Weidner says. “With our first digital launch premiere, we aim to not only sell cars the conventional way but also implement innovative solutions that leverage technology to offer the same high-quality, luxury retail experience for our customers, virtually.”
The Mercedes-AMG compact cars will be launched on June 1, noon, Monday at www.mercedes-benz.com.my/amg-live. Look out for our full report on Mercedes-Benz's new models in Options' Autochic section soon.