When Montblanc launched its new brand campaign 'What Moves You, Makes You' last year, it set out to inspire people to express their full potential by doing what truly moves them rather than following a more conventional path to success. It did so by telling the extraordinary stories of Mark Makers – individuals living their life doing what inspires them the most and leaving their mark along the way.
After spotlighting the journeys of award-winning director Spike Lee, actor Taron Egerton, actor, singer and writer Chen Kun and actress Xin Zhi Lei, Montblanc is telling the stories of two new Mark Makers: Irish-born stage and film actor Cillian Murphy and South Korean DJ and fashion entrepreneur Peggy Gou.
Gou’s involvement in the campaign is especially interesting as she invites viewers into her world via a series of short films produced by the maison. In a satirical twist on classic Q&As, Peggy becomes both the interviewer and the interviewee, having a conversation with her multiple selves and sharing her many facets. The films discuss her identity and work, from music to style to food, revealing a more intimate and authentic picture of the rising star and the things that truly move her.
In the campaign images, both Murphy and Gou are seen sporting new pieces from the Montblanc UltraBlack collection, which pays tribute to its heritage while celebrating the attributes associated with the maison’s central colour – style, elegance and simplicity of timeless design.
The cross-category unisex line includes bags of various sizes, writing instruments, stationery and haute horlogerie. Check out the campaign video below:
To shop the range and to view the campaign, click here.