SUEN is no stranger to luxury fine jewellery. Having been in the business since 2010, the brand is synonymous with highly personalised and bespoke services thanks to the inception of SUEN Atelier. The Malaysian luxury fine jewellery boutique has a discerning eye when it comes to dressing women for every occasion.
Evidently, their decade-long partnership with Factory of Jewellery Precious Export, or FOPE, as its exclusive jeweller in Malaysia is testament to the boutique’s reputation of catering to the Italian brand’s style of everyday contemporary luxury among SUEN’s clientele.
Lee Sze Suen founder and CEO of SUEN explains, “FOPE has catered to women from all walks of life who successfully wear multiple hats within a single day — a testament to the versatility of their pieces. We are excited and honoured to further this partnership through housing Asia’s first FOPE boutique bringing everyday luxury to a wider audience in Malaysia and Asia.”
FOPE is known to revolutionise the way women style fine jewellery worn on a daily basis. With a focus on everyday luxury and subtle elegance, the Italian brand has built a stellar reputation for offering a wide range of versatile and striking pieces.
Renowned for their Flex’it technology, a novel concept in the jewellery world, their 18-karat gold bracelets are flexible, delicate, yet incredibly resistant. Noting the absence of clasps, one is able to easily roll the bracelets onto their wrists, a concept which the brand has since adopted into the design of their rings. Additionally, their signature Novecento gold mesh chain is easily identifiable by the sophisticated gold weave apparent in the designs of their necklaces and other pieces.
Timeless, elegant and inventive are perhaps the best ways to describe the Italian jewellers. Love Nest, their latest collection in the Flex’it range is a mark of true craftsmanship, featuring the unmistakably 18-karat gold weave design with an addition of gold rondelles hinting at a floral motif and is also available with diamond variations.
Highlighting the increasing presence of the brand in the region, CEO of FOPE Diego Nardin believes that, “The Asian market has always been one of significant importance for FOPE, especially since we entered it with SUEN 10 years ago. We feel that this is the right way to expand our awareness in Malaysia and Asia, with SUEN continuing to be a valuable partner in growing our business forward.”
The Italian brand’s signature colour palette, a subtle pastel greenish, graces the interior of the swanky new boutique located in SUEN, Bangsar. Two-toned green walls and lush velvety curtains give way to the vast selection of FOPE’s jewellery collection. Showcasing an array of popular and classic pieces from their Flex’it line, FOPE will be displaying other exclusive diamond pieces as well.
The FOPE boutique, designed by illustrious Italian architect Flavio Albanese and his studio, is a reflection of SUEN’s impeccable customer service as guests get to experience a distinguished, private and highly personalised affair at the jewellers.
Visit the flagship FOPE boutique at SUEN, No.119 Jalan Maarof, Bangsar, KL. Contact 012 239 9029 to book a visit or for further enquiries.