From left: Daniel Roth Extra Plat Rose Gold Skeleton, Bvlgari Maglia Milanese Monete, Louis Vuitton Escale Worldtime Flying Tourbillon, Tag Heuer Carrera Chronograph Seafarer and Tiffany & Co Tiffany Timer
From Jan 19 to 21, Milan became the epicenter of timekeeping excellence as it played host to the seventh edition of LVMH Watch Week, the definitive opening act for the industry’s 2026 circuit. The event cast a spotlight on the artistry and heritage of nine brands within the group’s watchmaking collective: Bvlgari, Daniel Roth, Gérald Genta, Hublot, L'Epée 1839, Louis Vuitton, Tag Heuer, Tiffany & Co and Zenith.
In a statement, CEO of Bvlgari and the LVMH watch division Jean-Christophe Babin said this year’s novelties and exceptional pieces across its maisons are “all united — in their diversity and complementarity — by the group's creative passion”.
Discover our top picks from the showcase, from intricate tourbillons to sculptural clocks, not to mention a striking Tiffany-blue chrono.
Daniel Roth Extra Plat Rose Gold Skeleton
Daniel Roth’s latest release reinterprets one of the maison’s most storied collections through a skeletonised architecture, revealing the mechanical soul of the new Calibre DR002SR, conceived and crafted entirely at La Fabrique du Temps Louis Vuitton. To achieve distinct visual depth, the movement is sculpted from solid 18-carat 5N rose gold, creating a rich, radiant glow against the sharp precision of black-polished steel components. It also honours the technical lineage of its predecessor, retaining the 4 Hz frequency, free-sprung balance and a 65-hour power reserve, all within the elegant contours of the brand’s iconic double-ellipse silhouette.
Two new time-only masterpieces join the Gérald Genta Geneva collection, a series named after the legendary designer’s birthplace and the heart of the maison’s contemporary revival. Now refined to a slender 38mm profile, the signature cushion-shaped case achieves an equilibrium that is soft yet defined, ensuring a silhouette that is as timeless as it is wearable. The collection explores two distinct chromatic personalities: a warm-toned variant featuring a brass dial with a deep, smoked gradient effect, and a cool interpretation in silver-shaded brass framed by a white gold case. Through the sapphire caseback, the Zenith Elite GG-005P automatic movement is visible, beating at a precise 4 Hz with a 50-hour power reserve.
Bvlgari Maglia Milanese Monete
A bridge across epochs, the Maglia Milanese Monete secret watch centres on an authentic ancient silver coin from 198–297 AD bearing the likeness of Roman Emperor Caracalla within a diamond-set octagonal frame. For the first time, Bvlgari celebrates the artistry of the Renaissance with a supple Milanese mesh bracelet, meticulously hand-woven from threads of solid gold. Marking a collection debut, the distinctive timepiece features an elegant pin buckle for a tailored look. Tiny but mighty, it is driven by the Piccolissimo BVP100, the world’s smallest round manual-winding movement with a diameter of 13.50 mm, thickness of 2.50 mm and a weight of just 1.9 g.
Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition
Tennis season is at a fever pitch and Novak Djokovic has just claimed his 100th win at the Australian Open in a flawless performance against Pedro Martinez. Celebrate the GOAT’s latest triumph with the ultimate power move: Hublot’s latest Big Bang Tourbillon, which mirrors the champion’s technical tenacity. Available in blue, orange and green (a nod to the hard, clay and grass courts respectively), the 44mm timepiece incorporates several tennis motifs into its structure. A three-dimensional lattice taking the shape of racquet strings acts as the mainplate while the barrel, which delivers 72 hours of power reserve, is topped by a steel rochet fashioned to look like a tennis ball. Each variant is offered in a numbered sequence to follow Djokovic’s wins on each surface: 72 in blue, 21 in orange and eight in green.
Louis Vuitton Escale Worldtime Flying Tourbillon
Drawing upon its storied heritage in luxury luggage and steamer trunks, Louis Vuitton channeled the "art of travel" for the 2024 relaunch of the Escale collection, a name appropriately derived from the French word for "stopover". This year, the line enters high-horology territory with the Worldtime Flying Tourbillon, where the 24 time zones are distinguished by a city disc adorned with grand feu enamel flags handcrafted over 80 hours. Capturing the observer's attention, the central flying tourbillon is crowned by the maison’s signature Monogram Flower. The in-house automatic calibre LFT VO 05.01 beats inside its 40mm platinum case with a polished bezel and brushed sides.
L’Epée 1839 La Regatta Blue Horizon
Evoking the slender, aerodynamic silhouette of a racing skiff, L’Epée 1839 presents La Regatta, a vertical timepiece that translates the kinetic energy of rowing into the language of métiers d’art. The hull is adorned with exquisite Grand Feu enameling by the renowned David Kakabadze Enamel atelier. This meticulous undertaking of successive firings echoes the fluid, repetitive stroke of an oar, creating a luminous surface that ripples like water. The effect is most apparent in the Blue Horizon variation, further enriched by the depth of flinqué enameling, which also combines guilloché engraving in the process.
Zenith Defy Skyline Tourbillon Skeleton
Zenith continues to fortify the Defy Skyline portfolio with an increasingly diverse range of products, yet the introduction of the Tourbillon Skeleton raises the stakes entirely. The first complication of its kind within the collection, it reveals an entirely openworked interpretation of the El Primero 3630 SK movement, where a one-minute tourbillon oscillates at 5Hz in a luminous blue chamber. It is suspended within a 41mm rose gold case, featuring alternating satin-brushed and polished planes. The watch is limited to 50 pieces.
Tag Heuer Carrera Chronograph Seafarer
Following the 2023 revival of the Skipper, Tag Heuer continues its maritime odyssey in 2026 with the highly anticipated return of the Seafarer. Dating back to 1949, the timepiece was sold to sailors and outdoorsmen who needed to know high and low tide times at a glance. The modern Seafarer builds on the glassbox platform in a robust 42mm steel case. The new in-house Calibre TH20-04 was developed to incorporate the tide indicator function, which can be activated with the pusher at 9 o’clock. An opaline champagne dial provides the backdrop of "Intrepid Teal" accents, named after the 1967 America’s Cup-winning yacht that inspired Jack Heuer to create the original Skipper the following year.
Marking 160 years since the debut of its 1866 Tiffany & Co Timing Watch, the new Tiffany Timer serves as an indicative reboot of its horological offerings for men. The brand’s unmistakable robin's-egg blue washes the lacquered surface of the chronograph, powered by the reliable Zenith El Primero 400 movement and housed in a 40mm polished platinum case. Baguette diamond indices add a touch of sparkle to the dial while a hand-engraved, 18-carat gold Bird on a Rock motif, inspired by Jean Schlumberger’s 1965 brooch, perches on the rotor at the back. Limited to only 60 pieces, the timepiece is paired with a taupe alligator strap secured by an 18-carat white gold triple folding clasp.
Louis Vuitton Tambour Convergence Guilloché
A true celebration of precision and craftsmanship, the new Tambour Convergence showcases a unique hand-guilloché pattern etched using a hand-turned rose engine and straight-line engine from 1850 and 1935 respectively. The undulating waves and sunrays create an incredible play of light and textures on the rose gold case, captivating the eye from every angle. As with its predecessor, the dragging hours and minutes are revealed through the sculpted window on the watch face, embodying a poetic reinterpretation of the passage of time. It maintains a svelte 37mm measurement and utilises the same automatic calibre LFT MA01.01, which holds a 45-hour power reserve.
