Ridley Scott directs bold new campaign for Hennessy

The pair is creating a series of groundbreaking commercials for Hennessy X.O cognac, which will premiere globally in 2019.

Ridley Scott returns to advertising to direct his first commercial after 15 years (Photo: Hennessy)

Ridley Scott returns to advertising to direct his first commercial in over 15 years for cognac label Hennessy, which will premiere globally next year. Complementing the idea that “each drop of Hennessy X.O is an Odyssey”, the director of Alien, Blade Runner and Gladiator creates an epic visual journey that explores seven tastescapes in a surreal, sensory narrative.

The “Worlds of Greatness” are creative interpretations of each tasting note, described by Hennessy’s Comité de Dégustation as illustrations of Hennessy X.O’s taste and feel — Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches and Infinite Echo. All seven notes evocatively take shape under the iconic filmmaker’s direction, with his subversive sense of narrative and visual, unique light and knack for radical, technical innovation.


A series of seven 3D advertisements, created in collaboration with Berlin-based visual trend lab Foam Studio, will act as a precursor to the full film. The visionary studio Foam creates seven emblematic tunnels, ultimately leading to Scott’s complete Odyssey. The sensorial visual work embodies each one of the seven distinct flavour notes of Hennessy X.O in a tactile, hyper-graphic and poetic visual, which hovers between reality and the mythical.

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