Months of speculations later, Apple claimed that it has pulled off a big success with a small invention — the new iPhone 12 mini.
Just when more smartphone users are switching to progressively bigger screens, how will the iPhone 12 mini thrive? The way Apple has positioned the device as the “smallest, thinnest and lightest 5G phone in the world” will certainly grab headlines.
According to the tech giant, the launch of the Mini was also to address the long-running criticisms of gender bias in hardware design of smartphones. That’s because the average man can comfortably use his device one-handed, but an average woman’s hand is not much bigger than the device they hold in their hands.
The iPhone 12 mini is set at 5.4in display, making it ideal for those who also want to avoid a bulky pocket.
That aside, Apple has also released a slew of flagship phones including the iPhone 12 with a 6.1in screen size, as well as the premium options of iPhone 12 Pro and iPhone 12 Pro Max. The Pros come with stainless steel edges, with a 0.6-inch difference in display between them.
The iPhone 12 Pro Max steals the spotlight with its largest display, 6.7in, making it the biggest Apple’s phone to date. On the other hand, the 6.1in screen — the favourite size among smartphone users — found on the iPhone XR and iPhone 11 has been replicated for the iPhone 12 Pro.
The OLED display which gives a slimmer and lighter feel to the latest additions is accompanied with a “ceramic shield” material that is both scratch and drop resistant. These new drops bid farewell to the rounded edges as Apple introduces flat and squared edges to the iPhone 12 models, a design that was first seen on iPhone 4.
Performance-wise, the new devices support 5G, a new wireless standard that can transmit data as much as 10 times faster than the current 4G LTE technology. These iPhones are powered by Apple’s A14 Bionic chip that was previously launched on the 2020 iPad Air. The A14 promises a faster operational system while consuming less power.
Alongside an enhanced night mode on every camera, iPhone 12 features a new standard wide camera with an f/1.6 aperture. Photography lovers will be delighted with night snapshots as this feature increases low-light performance by 27% from previous iPhones. Apple also wants you to live life like a movie with HDR Dolby Vision recording, featured in iPhone 12 Pro.
On top of that, Apple launches MagSafe wireless chargers and accessories, which offer magnetically attached cases, charging pads and wallets that are compatible with the iPhone 12 models. MagSafe charger, priced at RM179 will allow wireless charging twice as fast on iPhone 12.
Apple removes power adapters and headphones from the box in their effort to reduce carbon footprint, as they claim these accessories often left unused. However, Apple will still include a USB-C to Lightning cable in the box.
Apple also unveils the HomePod Mini, a compact smart speaker, equipped with high fidelity sound and Siri integration.
Watch the intro video of the latest iPhone 12 models below:
The iPhone 12 and iPhone 12 mini are available in black, white, (product) red, green and blue, pricing begins at RM3,399, while iphone 12 Pro and iPhone 12 Pro Max are available in silver, graphite, gold and pacific blue, pricing begins at RM4,899. See here for more info.