History matters. And for that reason, time-honoured brands are sharing their heritage and design codes with fans to inspire and encourage appreciation. But there’s nothing like an exhibition to show it all.
Enzo Ferrari’s pioneering spirit of innovation takes centre stage at the new Game Changers exhibition in Modena, where the Prancing Horse’s museum is located. The grand showcase of the brand’s 75-year history is segmented into design, technology and performance.
Getting the show on the road is the Ferrari 125 S, the marque’s very first car, which debuted in 1947. It comes in a completely original design and is powered by the high-revving but lightweight 1,500cc V12 legendary engine. During its premiere, the car was driven by Italian racing driver Franco Cortese at the Piacenza Circuit. The arrival of this race car marked the beginning of a successful journey for Ferrari, one of the world’s most powerful brands today.
From this historical piece, the exhibition takes visitors on an exhilarating journey through the brand’s most revolutionary models and their futuristic designs, the most innovative technology it adopted in competitions and its GT cars alike, and the outstanding performance delivered by its relentless research and development, resulting in its most unforgettable victories.
The exhibition culminates with the latest game changer, the Purosangue, the first four-door, four-seater Ferrari. The Game Changers showcase at the Museo Enzo Ferrari will end on Feb 17, 2024.
More details at ferrari.com.
This article first appeared on Feb 27, 2023 in The Edge Malaysia.