The structure that houses the Museo Automobili Lamborghini is full of extraordinary history (All photos: Lamborghini)
To kick-start its 60th anniversary celebrations this year, luxury marque Lamborghini has reopened its museum in Bologna, Italy, after a complete redesign. The structure that houses the Museo Automobili Lamborghini is full of extraordinary history. It is part of the first nucleus of buildings for which, in 1963, Ferruccio Lamborghini laid the foundation stone of a company capable of creating an extraordinary history and becoming an authentic source of inspiration for future generations.
"We started from a challenge that Ferruccio Lamborghini took up at the beginning of the 1960s, which the company developed through pioneering and revolutionary ideas in the years that followed to write the history of the time and deliver innovations that have shaped the path of luxury super sports cars. Lamborghini always has and always will be a brand that never stops looking to the future,” says Stephan Winkelmann, the luxury car maker’s chairman and CEO.
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In line with its fresh look, the museum is celebrating its reopening with a new exhibition titled The Future Began in 1963, which retraces the marque’s most emblematic eras and milestone moments that define the history of its first 60 years. The narrative begins with the evolution of the brand and its products from 1963 to the present day, with the 19 cars on display as the true heroes. The exhibition tells the story of the brand and Lamborghini’s iconic technical and design heritage: innate principles that characterise its DNA to this day.
For more information and to book your passes, see here.
