Bulgari and Save the Children launch new jewellery and campaign to support youth empowerment and poverty alleviation

This ambitious goal was achieved through sales of a custom-made jewellery collection.

Actor Luke Evans (middle) is a Bulgari ambassador. In November. In 2016, he visited India to help raise awareness of Save the Children’s work in association with the Italian jeweller (All photos: Bulgari)

Bulgari and Save the Children are celebrating 15 years of successful partnership by launching a new custom-made necklace and the #withmewithyou campaign, which champions the rights and interests of children worldwide, prioritising the most vulnerable. With 25,000 dedicated staff across 116 countries, Save the Children responds to major emergencies, delivers innovative development programmes and ensures young voices do not go unheard.

Over the past 15 years, Bulgari has proudly partnered with the charity, raising over US$105 million (RM502 million) through sales of a custom-made jewellery collection specially created by the Roman Maison for this purpose. This ambitious goal has reached over two million children in 37 countries, primarily ensuring quality education, youth empowerment, emergency response and poverty alleviation. This path to saving the future of disadvantaged children has been built over time with a wide range of long-term projects that have positively impacted many individual lives.

However, much work remains to be done for the 468 million children living in conflict-affected areas, the 222 million crisis-affected children and adolescents in need of education support and the 153 million kids facing acute hunger worldwide.


Bulgari has created a range of silver jewels based on the iconic B.Zero1 design

“Walking alongside Save the Children for 15 years has been a great honour for Bulgari. Together, we were pioneers in creating a partnership, carrying out long-term projects over the years, and giving concrete support to millions of children. We celebrate this important anniversary with the aim of not stopping but continuing with the same strength and common passion in giving opportunities and light on the path of many other children,” states Jean-Christophe Babin, Bulgari CEO.

Strengthened by this awareness, the brand has decided to renew its commitment through the release of the new #withmewithyou campaign and the introduction of a pendant necklace enriching the custom-made jewellery collection. Inspired by the signature line B.zero1 Rock, the sterling silver necklace features a round pendant with edgy metallic studs, sold at the retail price of €800 (US$760 or RM4,101), of which €95 will be donated to Save the Children. The same amount will be matched for each piece sold in the collection, which includes a ring, bracelet and two other pendant necklaces.

This article first appeared on Feb 19, 2024 in The Edge Malaysia.


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