The ExChange: Series 5 (Low ZiWei and Datin Sri Linda Chen)

Change the way you lead. Lead the way you change.
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BMW celebrates the launch of its new 5 Series Sedan with ‘The ExChange’, an exciting five-parter on leaders and leadership lessons. Each will feature two leading figures from the same industry as they come together for a healthy exchange on how they approach the business and drive change. Just as the Bavarian marque prides itself on being at the forefront of change, discover how the performance-driven BMW 530i M Sport and the electrifying BMW 530e M Sport take automotive advancements to the next level. In a world that is in a constant state of flux, you would want to stay in the driver’s seat.
 


Luxury goods retailers, whose business is just as much about the experience as the product, have found themselves at a critical turning point. The question is, will people still want luxury in a post-pandemic world? Follow the full exchange between two luxury retailers from vastly different backgrounds — Low ZiWei, founder of Zcova and Datin Sri Linda Chen, marketing and communications director of Bonia — as they talk about maintaining the personal touch in a socially distant world.

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