Actress Vanessa Kirby is face of Cartier's new La Panthère campaign

She inaugurates her role as ambassador with a film dedicated to the fragrances from the line.

Like the panther, Kirby is a free spirit who follows her own path (Photo: Cartier)

“Every woman has a feline side and every flower has a hidden animal essence,” says Cartier perfumer Mathilde Laurent. That, in a sense, sums up the connection between the La Panthère and Vanessa Kirby, ambassador of the brand’s new perfume, watch and jewellery campaign.

Kirby joins the family with a film dedicated to the fragrance, in which the creature and Cartier move between abstraction and figuration, between the real and the supernatural, through the heart of a tropical forest. The British actress appears within this hidden land and, led by instinct, she transforms into her alter ego, a feline, a reflection of the predatory and protective sides of her personality.

Floral and feline make a powerful blend in La Panthère, created in 2014. Laurent, the nose behind the scent, envisioned a union of a historic chypre, a mythical animal musk and a fresh, vibrant gardenia.

Like the panther, Kirby is a free spirit who follows her own path. Drawn to the wild and untameable creature, she also epitomises its elegance and strength, characteristics one associates with Cartier fragrances.



This article first appeared on Apr 10, 2023 in The Edge Malaysia.

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