CHUFY collaborates with The Luxury Collection for Japanese-inspired capsule

The exclusive line of womenswear with modernised Japanese motifs is inspired by the art and culture of Japan.

Silk kimono dresses (Photo: CHUFY)

Marriott International’s The Luxury Collection Hotels and Resorts and Sofía Sanchez de Betak launched an exclusive capsule collection called CHUFY x The Luxury Collection recently. Akin to the interior design of the brand’s Japan properties, the 36-piece collection reflects contemporary flair juxtaposed with traditional touches.

The Buenos Aires-born and New York-based art director and fashion consultant beautifully blends contemporary designs with classic silhouettes in the range of ready-to-wear and sleepwear pieces as well as accessories. Think iconic Japanese motifs — cherry blossoms, Koinobori fish and dragons — emblazoned across the back of the kimono version of a bomber jacket. In keeping with the inspiration as interpreted by de Betak, the collection features rich silks in a vivid colour palette of playful yellow, vibrant orange and persimmon, mixed with deep midnight blue and dusty rose. The bold colours and designs are influenced by the vintage Japanese fabrics and antique matchboxes the designer collected during her travels across Japan.
 

 

A post shared by Sofia Sanchez de Betak (@chufy) on


“I fell in love with the culture of Japan when I visited for the first time five years ago, and so, I was thrilled to explore the destination with The Luxury Collection upon my return as their hotels are such unique and cherished expressions of their locations. Both The Prince Gallery in Tokyo and Suiran in Kyoto had beautiful kimonos waiting for me in my room upon arrival, and I ended up wearing each lovely garment throughout my travels,” enthuses de Betak, who was also drawn to the hospitality brand’s attention to detail, apart from her personal connection with the destination.

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