Tiffany & Co takes over the streets of New York for its latest spring campaign, Believe in Dreams. In a music video starring American actress Elle Fanning, the brand pays tribute to the opening scene of the 1961 classic, Breakfast at Tiffany’s, with Fanning peering into the Fifth Avenue flagship store window as the familiar strains of Moon River play.
The scene then transforms into a dreamlike rush of music and colour with a distinctive pop-art vibe, as the music transitions into a remake of the Andy Williams song featuring Fanning’s vocals and hip-hop artist A$AP Ferg.
With Hunger Games director Francis Lawrence at the helm, the campaign film sees New York City’s iconic backdrops dressed up in Tiffany Blue. Fanning danced to Ryan Heffington’s choreography with dance star Maddie Ziegler making an appearance. Watch the full video below: