
The concept also features a collaboration with renowned Italian artist Luca Pignatelli (All photos: Gucci)
Books, shelves, mirrors and statues tell different stories at Gucci’s store windows, drawing visitors into a kaleidoscope of culture that converges across time. A mirrored bookcase can lead one into the house’s creative universe, where objects and their reflections morph into chapters that unfold slowly, each open to interpretation.
Italian artist Luca Pignatelli brings visual language into the space with 80 of his works featuring different techniques. They explore history and architectural ideas and add meaning to ordinary materials.
h78a6490.jpg

Objects in the windows inspire and transform into portals where stories and fresh narratives unfold. Visitors who look closely will catch culture reflected alongside products and collections, each a part of the maison’s history. Founded in 1921 as a single shop on a Florence side street, it has become symbolic of Italian craft and innovation. The new displays will be slightly adapted across boutiques worldwide.
This article first appeared on Jan 20, 2025 in The Edge Malaysia.