The window display at Milano, Italy (All photos: Louis Vuitton)
Like the glorious sun that breaks through the cloud after the rain, Louis Vuitton’s “The Rainbow Project” aims to spread a little cheer through a collaborative initiative. The brand has invited its employees and their children to decorate the House’s windows, serving as “colourful beacons of joy during these challenging times."
Unveiled gradually throughout May and June, the gesture also celebrates the re-opening of select stores as lockdowns began to ease amid Covid-19. Out of the six European windows, the Champs-Elysées flagship and the Milano Galleria in Italy were among the first to unveil their masterpieces. The former, for example, featured a selection of rainbows — created by French children — that runs across the six-window store front.
In keeping with the House’s longstanding tradition of creating inviting and artful windows, the theme this time calls for participants to draw their very own version of a rainbow that signifies the start of a new adventure — to welcome the first months of early summer.
Each participating boutique proudly displayed the DNA of their city, by either using decals, animated screens or hand-painting.
Apart from awakening one’s inner child by drawing their very own version of a window, the initiative breathes an air of hope and lightness once again to a devastating health crisis that has besieged the world.
In the words of Gaston-Louis Vuitton himself, “Let’s turn the street into a cheerful space.”
