The test match between France and New Zealand on Nov 20 at the iconic Stade de France stadium in Saint Denis would have been exciting enough, but Louis Vuitton added to the exhilaration by unveiling its trophy travel case for the Rugby World Cup France 2023. During the tournament, which will take place across France in September and October 2023, this brand new, bespoke case will hold and showcase the iconic Webb Ellis Cup.
The case was handcrafted by experienced artisans at the French malletier’s historic workshops in Asnières-sur-Seine, its exterior covered in the iconic Louis Vuitton Monogram canvas, with the two front panels decorated with a V — for Victory and Vuitton — painted in blue, white and red to mark the tournament’s colours while the XV on its side represents the 15 players in a rugby team. It is lined with rich Louis Vuitton leather in the same Pantone blue as the V decoration while a Rugby World Cup France 2023 event mark, visible on the interior of the lid, adds another bespoke element to the case.
“With this new official Trophy Travel Case, Louis Vuitton is proud to continue its commitment to rugby, highlighting its 160-year tradition of creating remarkable trunks for the most prestigious trophies in the world,” says Michael Burke, Louis Vuitton chairman and CEO.
“It is a great opportunity to bring our savoir-faire to one of the world’s greatest sporting events, and once again to prove that ‘Victory Travels in Louis Vuitton’.” The case continues Louis Vuitton’s long history of creating bespoke travel cases for the world’s most iconic trophies, including those of the FIFA World Cup, NBA Larry O’Brien Trophy, League of Legends, Formula 1’s Grand Prix de Monaco, Davis Cup, Roland Garros and the America’s Cup.
This article first appeared on Nov 29, 2021 in The Edge Malaysia.