
The Serpenti Infiniti in tricolour gold creates a harmonious blend of all three metal tones with (All photos: Bvlgari)
Just like a snake sheds its skin to be born anew, this has been a transformative year for Bvlgari. Now, the Italian brand is writing a new chapter for its iconic Serpenti watch with sparkling releases. The flowing curves of the serpent, which wraps around the wrist and represent rebirth, wisdom and vitality, pay homage to the original 1948 bracelet — a stylised gold piece that was structured yet sinuous.
In 2010, the watch took the shape of the serpent’s head for the first time, and in 2023, the maison launched the Serpenti Infiniti that embodied the same ophidian form while incorporating the house’s Infiniti setting.
Now, the manufacture pushes the limits of goldsmithing with the evolution of its Tubogas technique. Traditionally achieved through coiling metres of gold or steel wire, it is what gives the bracelet tension and fluidity. Infiniti preserves this approach while applying a revolutionary method. Each ring that makes up the snaking twist is cast, polished and set with gems before being assembled on a titanium blade.
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The Serpenti Infiniti in tricolour gold creates a harmonious blend of all three metal tones with a ribbon of diamonds framing the full pavé dial and rippling down the length of the bracelet. A rubellite cabochon nests at the crown, matching the rose gold-plated hands and indices. Meanwhile, a white gold edition set fully with diamonds is a dazzling yet elegant choice. Its sheer brilliance is gently offset by a sapphire crown as well as blue hands and indices.
This article first appeared on June 16, 2025 in The Edge Malaysia.