Salvatore Ferragamo has unveiled a new version of its logo featuring the two initials of the founder, S and F, finely stylised to epitomise the venerable Italian maison’s pioneering vision and timeless essence.
This refined and recognisable monogramme is a distinctive element of the new SF Logo men’s line, which is part of a digital campaign shot in the Galleria Memphis Post Design of Milan.
A collection of surprising combinations and playful pairings, the campaign images focus attention on contemporary male styles of various inclinations, defined by individual interests.
The SF logo is presented in various ways — either a small, side buckle on the band of the shoe upper, or a central decorative version set within a metal frame and with the two initials either varnished to match the colour of the leather or decorated with elegant rhinestones. The sneaker has a side buckle in light metal-effect resin or a printed, maxi, colour-contrast one.
Its versatility isn’t the only characteristic of the logo though. It is made of Econyl nylon, a fibre entirely regenerated from fishing nets and other nylon waste that is sewn with thread made from 100% post-consumer certified recycled PET and finished with a regenerated polyester yarn zip tape made out of recycled plastic bottles. Style that emphasises an enriched sense of environmental consciousness? Sounds good to us.
This article first appeared on Aug 16, 2021 in The Edge Malaysia.