East meets West in the form of a burger on board AirAsia, and guests who tuck into it get to lend The Global Fund a hand in its fight against AIDS in Asean.
The INSPI(RED) Burger, created by New York-based Thai chef Hong Thaimee, has a chicken patty infused with fish sauce, kaffir lime leaves and lemongrass, a topping of zesty nam prik noom mayo (green chilli mayonnaise), shredded purple cabbage and tomato in a red beetroot bun.
"As a Thai chef based in New York, I wanted to combine the best of both worlds — Thai flavours and the classic all-American burger — to make a meal that would be easy for the airline passengers to enjoy. Since I started my culinary journey, it’s been my mission and passion to bring Thai food to a wider audience, and it’s exciting to think that I can introduce the flavours of my hometown of Chiang Mai to the 8 million guests who fly with AirAsia monthly,” says chef Thaimee.
Ten per cent of the price paid for each burger, which is in the low-cost carrier’s in-flight menu Santan, goes to (RED), The Global Fund’s corporate initiative that supports HIV/AIDS testing, counselling, treatment and prevention programmes in the region. (RED), founded in 2006, partners businesses and companies that contribute proceeds from the sale of goods and services branded under it to the fund.
“In support of our culinary campaign, EAT (RED) SAVE LIVES, we’re extremely proud to see AirAsia team-up with Chef Hong Thaimee to take (RED) to the skies with the INSPI(RED) Burger. It’s not only a delicious option for passengers; it brings real awareness to the AIDS fight and helps raise critical funds to finance HIV/AIDS programmes in Asean,” elaborates Chief Operating Officer Jennifer Lotito.
Guests can pre-book the INSPI(RED) Burger for all flights except for those operated by AirAsia India and AirAsia Japan.