KLM flies in 3,500 fresh tulips for charity sale, in time for Mother's Day

The beneficiary this year is Hospis Malaysia.

Fresh tulips will be sold at RM6 a stalk while stocks last (All photos: KLM)

On the eve of Mother’s Day, KLM Royal Dutch Airlines (KLM) will be flying in 3,500 fresh tulips from the Netherlands for their iconic Charity Tulip Sale at Kuala Lumpur International Airport (KLIA). The last sale was held four years ago. 

In collaboration with Malaysia Airport Holdings Bhd and Sama-Sama Hotel KLIA, the sale will be held on May 11 from 10am to 2pm at Level 3 of the domestic arrival hall at KLIA’s main terminal. As part of KLM’s CSR initiative, each tulip will be offered to the public at a minimum donation of RM6 a stalk, with all proceeds donated to the airline’s selected charity.

The funds raised will be donated to Hopsis Malaysia

This year’s beneficiary is Hospis Malaysia, an organisation providing professional community palliative care to those facing life-limiting illnesses. Hospis Malaysia provides services at no charge and rely substantially on donations. For that reason, KLM’s Charity Tulip Sale seeks to reach a minimum target of RM20,000 for the organisation in support of palliative care.

“We would like to thank KLM for electing Hospis Malaysia as the beneficiary of this year’s Charity Tulip Sale,” said Tham Su Ming, Hopsis Malaysia’s Director, Strategy & Communications. “As a charity relying almost entirely on support from the public, this beautiful tulip sale initiative enables us to reach a generous collection of individuals who are supporting our cause as well as honoring their mothers on this special occasion.”

The tulips will be availble in a range of colours

Sama-Sama Hotel KLIA general manager Sundra Kulendra said the hotel will present 400 tulips at the hotel during Mother’s Day in support of the initiative.

“I believe flowers play an important part in various cultures to show love and affection. The initiative of flying fresh tulips all the way from the Netherlands to KUL is just inspiring.”


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