Bell & Ross introduces 3 Malaysian Friends of the Brand to represent its new urban identity

YouTuber Phei Yong, fashion stylist Ethan Chu and actor Syafiq Kyle sport three different watches.

YouTuber Phei Yong, fashion stylist Ethan Chu and actor Syafiq Kyle (Photo: Bell & Ross)

Franco-Swiss watch brand Bell & Ross has appointed three local personalities to represent the brand’s new urban identity while reaffirming the already strong connection to its legion of Malaysian fans. Each of the three friends of the brand sport a different watch from Bell & Ross’ expansive collection, chosen to complement their unique personalities.

Syafiq Kyle started his career by winning a reality talent competition nine years ago and has since become one of the most hardworking actors in showbiz. To suit his slick yet sporty style, the B3 03 Diver — which meets all the standards set by the Swiss watch industry — is the perfect accompaniment to his adventures on land and at sea.



YouTuber, radio DJ and content creator Phei Yong channels a distinctly chic, urban vibe, which makes the BR 05 Chrono the perfect watch for him. It features a sturdy, 42mm stainless steel case with an integrated bracelet, the chronograph function a good match for his constant need to multitask.

Meanwhile, stylist Ethan Chu is matched with the B3 03 Instrument, a watchmaking icon that pushes back the boundaries of resistance over time. Visible atop his tattooed wrist, this 42mm watch asserts its utilitarian purpose by embodying the principles of legibility, functionality, precision and reliability.


This article first appeared on Apr 5, 2021 in The Edge Malaysia.


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