Coinciding with international trade show Watches and Wonders Geneva, Hublot and Japanese contemporary artist Takashi Murakami have released two non-fungible token (NFT) digital works inspired by the Hublot Classic Fusion Takashi Murakami watches.
“Our collaboration with Takashi Murakami has led us to digital art, a field of expression in which Hublot has become a pioneer on the watchmaking planet. From now on, NFTs will be an integral part of our ‘Hublot loves art’ artistic world,” says Hublot CEO Ricardo Guadalupe.
The two new static NFTs are based on Murakami’s iconic Superflat artistic movement and as such, they will feature the smiling flower with a cheeky smile. Taking after the All Black version, the first NFT will be a limited edition of 216, while the second, more colourful one, based on the highly sought-after Sapphire Rainbow version, will be limited to 108 pieces.
“Continuing my artistic collaboration with Hublot by using new forms of artistic expression such as NFTs seems to be the natural way to develop our relationship. By looking forward,” says Murakami.
This artistic collaboration is intended for the current wonder of the limited-edition timepieces under certain conditions. These NFT digital works may be claimed before April 25, and the owners may receive this free NFT in their e-wallet. The digital works may be exchanged on a decentralised NFT marketplace that Hublot will open next month. Also in May, a limited number of these Hublot Classic Fusion Takashi Murakami NFTs will be available to the public.
This article first appeared on Apr 11, 2022 in The Edge Malaysia.