Jaeger-LeCoultre has unveiled The Collectibles, a new programme for collectors and enthusiasts who wish to acquire a piece of history from the storied luxury watchmaker.
Introduced to coincide with 190 years of the manufacture, the programme presents a meticulously curated collection of rare and sought-after timepieces that represent high-water marks for both Jaeger-LeCoultre and 20th-century watchmaking.
Over time, a continually evolving selection of timepieces will be available for purchase through The Collectibles on jaeger-lecoultre.com. Among the first to be offered are a Geophysic, a Memovox Parking, a Master Mariner Deep Sea and a Shark Deep Sea.
Each one is presented with an extract from the maison’s archives, a new watch strap and a complimentary copy of The Collectibles coffee table book. In addition, when available, the original box and papers, and the original strap or bracelet will be included.
The Collectibles book covers the period from 1925 to 1974, surveying 17 of the most significant models produced by the manufacture. Shining the spotlight on the pioneering spirit that has always driven Jaeger-LeCoultre, the roll call of groundbreaking innovations includes the Reverso, Memovox, Futurematic and Geophysic.
A full chapter is devoted to each of the 17 models, providing an encyclopaedic history and including essential data for collectors, supplemented by detailed and informative photography, and copies of historic documents from its archives.
This article first appeared on Feb 6, 2023 in The Edge Malaysia.