Sincere Fine Watches re-opens in Suria KLCC

The new store offers watch enthusiasts a more personalised and private shopping experience.

The refurbished Sincere Fine Watches boutique in Suria KLCC recently re-opened to great fanfare. Spanning 3,000 sq ft, the luxurious store is spruced up with accents of warm wood and gold, lending the atmosphere a quiet sense of lavishness.

Apart from a special section that highlights the sophisticatedly bold Franck Muller, the luxury watch specialist also features a dedicated corner for Audemars Piguet, whose stately decor mimics the idyllic landscapes of Le Brassus, Vallée de Joux – the brand’s birthplace in Switzerland. 

As an added bonus to watch fans, the re-opening of Sincere Fine Watches also introduces a new brand – H.Moser & Cie – as part of its effort to #MakeSwissMadeGreatAgain. Its Swiss Alp smartwatch, sporting a contemporary yet minimalist design, will make an interesting addition to one’s watch collection.

The boutique has a dedicated corner for watch brand Franck Muller

“The re-opening of our boutique today marks Sincere’s fortification as a premier horlogerie boutique in Kuala Lumpur, allowing us to push boundaries and challenge the status quo when it comes to the retailing of fine timepieces,” says Kingston Chu, the vice chairman and managing director of Sincere Watch Limited.

Not to forget, a two-week pop-up exhibition at Suria KLCC will be held until November 12, 2017 where a collection of avant garde brands such as Armin Strom, Cabestan, Christophe Claret, Fiona Krüger, Greubel Forsey, Grönefeld, Laurent Ferrier and Manufacture Royale are on display. Catch it now.

Sincere Fine Watches Suria KLCC, Lot G03M-P, Ground Floor, Suria KLCC. 03 2166 2181. Open daily, 10am-10pm. Visit for more information.

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