Vacheron Constantin officially launches first boutique at Pavilion KL

To mark the occasion, the maison is hosting the Less’ential exhibition to showcase select timepieces from its private collection.

The boutique houses the complete Vacheron Constantin timepiece collection from simple to high complications as well as boutique exclusive models (All photos: Vacheron Constantin)

Vacheron Constantin has officially launched its first standalone boutique in Malaysia at Pavilion Kuala Lumpur. Spanning more than 100 sq m, the new space is inspired by the refined design aesthetic of the maison in the heart of Geneva, Switzerland.

Incorporated into the glass façade, its Maltese cross emblem greets guests even before they step into the warm and intimate environment. A fitting place for watch collectors to immerse in the culture and history of the venerated brand, the boutique sets the tone for excellence through personal attention.


The boutique sets the tone for excellence through personal attention

“Vacheron Constantin and Malaysia have shared an appreciation for fine Swiss watchmaking for over 200 years, since the beginning of the 20th century,” said its managing director of Southeast Asia and Australia, Gael Porte, in a statement. “We are delighted to welcome enthusiasts and connoisseurs to Vacheron Constantin’s world of haute horlogerie and tradition in KL. With this new location, we seek to offer our clients the best space for exclusive services and share our maison’s commitment to haute horlogerie, where they can discover the know-how and tradition that set us apart as one of not many.”


Discover the new Overseas self-winding timepiece and other novelties at the new boutique

The new store houses the brand’s complete repertoire as well as boutique-exclusive models, including the Patrimony, Traditionnelle, Overseas, Fiftysix and Égérie collections. It will also welcome an annual rotation of Les Collectionneurs and Les Cabinotiers assortments, the former being a curated collection of restored vintage watches offered with the same warranty enjoyed by contemporary offerings and the latter, single-piece editions and bespoke timepieces that showcase the wealth of creative and technical talent of the maison’s master watchmakers.


The timepieces on display have been chosen from the nearly 1,600 timepieces composing Vacheron Constantin's private collection

To mark its foray into Pavilion KL, the boutique is displaying nine watches representative of the maison’s horological virtuosity and heritage, chosen from 1,600 or so items from its private collection. The Less’ential exhibition runs until June 11.


This article first appeared on June 5, 2023 in The Edge Malaysia.


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