The four-storey pop-up in Bangkok (All photos: Louis Vuitton)
Since its inception in 1864, French luxury house Louis Vuitton has defined the art of travel with its practical yet stylish carriers. The rectangular, waterproof trunks and luggages quickly gained recognition among wayfarers and voyagers who benefited from the revolutionary designs, which allowed the items to be easily stacked in train cabins or ships. However, success brought a wave of counterfeits as rivals began replicating its creations.
As a protective measure against the rampant imitation, the founder’s son Georges Vuitton went on to develop the Monogram canvas in 1896. A declaration of authenticity, the material was decorated with "LV" initials, quatrefoils and flowers. The print was swiftly patented the following year.
Through the decades, this enduring emblem emerged as a symbol of progress and transmission. Its persistent presence in various shapes and sizes, across different categories including fashion and lifestyle, provided a steady support that drove the maison forward.
To mark the Monogram’s 130th anniversary, Louis Vuitton has initiated a series of global events to showcase the icon’s pivotal role in its history. The celebrations are imagined through a hotel-inspired concept to reflect the maison’s deep-rooted heritage in the world of luxury travel.
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Following successful activations in key cities such as Shanghai, Seoul and New York, the fashion powerhouse unveiled an exclusive pop-up in Bangkok — its only destination in Southeast Asia. This makeshift boutique is housed in Baan Trok Tua Ngork, a century-old building privately owned by a local family. Setting up shop in Chinatown was an intentional move as the brand felt a strong connection with the district’s blend of history, heritage and evolution.
Spanning four floors, the one-of-a-kind retail store is designed with unique, immersive spaces dedicated to Louis Vuitton’s signature collections. Visitors are first invited to the arrival area, decked out with the maison’s flags and posters, then led to the Keepall Lobby and Conciergerie a floor up, which boast a bright and welcoming atmosphere for shoppers to browse through an assortment of lightweight and versatile travel bags.
The level also features the Speedy P9 Safe Room, which showcases creative director Pharrell Williams’ colourful collection. Glass displays and organised drawers exhibit the tools, hardware and individual parts that make up each product, meticulously crafted through a process of over 200 steps.
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The third floor spotlights another two legendary lines. To highlight the extreme durability of the Neverfull, which can hold up to 100kg, a dedicated corner has been transformed into a gym, complete with dumbbells, punching bags, a weighing scale and an adjustable bench.
Meanwhile, the Noé Bar offers a sophisticated and intimate setting to discover a collection made for a champagne producer who commissioned a stylish carrier for his bubbly. Here, visitors can also sample curated pours by Messengerservice Bar, the renowned establishment from Baan Trok.
On the top floor, the Speedy Room 1930 and Alma Terrace invite the fashionable traveller to take a breather in a cosy suite. The former presents a selection of Speedy bags and quirky charms, while the latter promises to transport guests to the charming French capital.
The LV Hotel pop-up runs until March 15. Make reservations here.
