Swiss luxury watch manufacturer Blancpain announces a three-year global partnership with Michelin Guide to showcase the similarities of excellence, passion and expertise between the worlds of haute horlogerie and haute cuisine.
As the official timekeeper of renowned culinary contests and reviewer of the world's finest restaurants in its corporate magazine Lettres du Brassus, Blancpain is no stranger to the culinary scene.
This makes the partnership a natural extension as the brand has also been adorning the wrists of multi-starred chefs for more than three decades, including chef Julien Royer of Odette, which ranked first in Asia’s 50 Best Restaurants 2019, Marie Robert, Gault & Millau’s Chef of the Year 2019 and three Michelin star Andalusian chef Dani García.
The link between Blancpain and fine dining spring from a conviction that there is a close bond between gourmet cuisine and traditional watchmaking. Both share a rigorous discipline and rely on precise adjustments along with subtle blends of tradition, creativity and authenticity.
Moreover, great watchmakers and chefs alike demonstrate an ability to assemble a wealth of components and ingredients to create masterpieces worth remembering. Fine craftsmanship, product quality and the respect for terroir and traditions are also significant aspects they both value.
Blancpain’s support of the culinary industry began well before the craze of haute cuisine. When Frédy Girardet won the “Wold’s Best Chef” award in 1986, the manufacture offered the chef a specially engraved watch. Three years later, Blancpain reiterated the gesture with chefs Anthony Bourdain, Paul Bocuse and Joël Robuchon when they were named “Chefs of the Century”.
This new collaboration will see Blancpain fulfil its mission to push the boundaries beyond watchmaking by accompanying the Michelin Guide in its quest to seek out the most exceptional culinary talents in the world.