Swiss Watch Gallery’s sixth instalment of Revolution by Time Kulture has been extended for another week at Pavilion Kuala Lumpur until October 25. Headlining the exhibition are Swiss watchmaking giants Bell & Ross, Frédérique Constant, Graham, Longines, Maurice Lacroix, Oris, TAG Heuer, Tissot and Tudor.
This year’s showcase is a tribute to the new school of watchmaking. Horology enthusiasts will be treated to a preview of a number of novelties, including the much-awaited Frédérique Constant World Timer and Graham’s limited edition Chronofighter Vintage Dragon (only 100 pieces were made available worldwide).
Inspired by the digital era and time travelling, the exhibition booths are decked out with purple neon lights and digitised graphics, resembling chambers of a futuristic spaceship. It bodes well with the current climate, where everything is going online but there are some experiences, like inspecting the weight of a timepiece on your wrist or appreciating finer details, that cannot be replicated through a screen.
“Everything this year has been pushed into the digital realm,” says Ashvin Valiram, executive director of Valiram, which owns Swiss Watch Gallery. “However, with an emotional product like watches, which is not just something that tells time, but something that connects people — it's nice to have this still presented in a time-honoured manner.”
Time Kulture started in 2013 as a platform to display watches from the now-put-to-rest Baselworld watch and jewellery fair. Since then, it has become a biennial showcase for Malaysian enthusiasts to gather over the topic of fine Swiss watchmaking while enriching their collections.
With the Conditional Movement Control Order (CMCO) in place, all government SOPs are strictly adhered to at the event. Necessary measures are also being taken to ensure shoppers’ safety.
Reserve a slot to visit the exhibition here.