When Tudor announced its partnership with David Beckham’s football club Inter Miami CF in March, the move was unsurprising. After all, Beckham, together with co-owners and business moguls Jorge and José Mas, have built, from scratch, a global club that is home to some of the best players in the world in just its fifth season.
Its super team is studded with football’s biggest stars, from Lionel Messi to Luis Suárez and Julian Gressel, proudly donning the club’s iconic pink. Tudor’s signing as official timekeeper was to be expected, but what it launched a day after was most definitely not.
Hot on the heels of the announcement came a Black Bay Chrono with a startling pink dial that caught everyone by surprise. Pink was a colour that Beckham himself picked for the club after noticing its recurring presence in Miami’s landscape. It reflected South Florida’s vibrant soul. Despite receiving a fair share of scepticism in the beginning, he was adamant about using the bold shade to make a statement.
As an aside, if you did not know, Beckham has always worn a black Tudor Pelagos to the games — a special piece with Inter Miami’s logo on the dial that was given as a present to celebrate its establishment. Now, fans can look out for another ticker on his wrist.
But this is not the only story tied to the new chrono. According to Tudor, its design was originally made together with fellow ambassador and Taiwanese superstar Jay Chou, who often embraces the colour in his style, concerts, songs — cue Pink Ocean — and music videos.
What we are looking at here is a 41mm stainless steel Black Bay Chrono, with two sub-counters, a date window at 6 o’clock, snowflake hands, screw-down pushers and a tachymetric scale. The pink domed dial is by far its most distinctive feature, but the five-link bracelet, first introduced on the Black Bay Burgundy at last year’s Watches and Wonders, with Tudor’s T-fit rapid adjustment clasp makes it quite fetching. The watch is powered by the manufacture’s self-winding COSC-certified Calibre MT5813, which boasts a 70-hour power reserve.
In a press release, Tudor acknowledged that the Black Bay Chrono Pink may not be for everyone, so “only few of them will ever be made”. On the contrary, as this blushing shade is currently enjoying its time in the sun and being spotted on more and more wrists, its desirability will only skyrocket, we predict.
This article first appeared on Apr 22, 2024 in The Edge Malaysia.