It has been more than a decade since the release of Lady Gaga’s eccentric and provocative The Fame album and its reissue, The Fame Monster. The Grammy-winning songstress established herself an unconventional persona with elaborate, theatrical performances, intrepid fashion choices and a bold disposition, not to mention powerful vocals. Gaga was in a league of her own.
On the other hand, David Beckham, known for his range of passing, crossing ability and signature curled free-kicks, is hailed as one of the greatest and most recognisable midfielders of his generation. After a 20-year career, Beckham retired and is now the president of Inter Miami CF (his team will make their Major League Soccer debut in 2020).
They are two very successful people from very different worlds. So when Swiss watch brand Tudor arranged for them to have a meet up as part of its Dare to Move video campaign, it was truly a felicitous alignment of the stars.
The video opens with a scenic climb to an all-glass façade in Los Angeles and the pair introduces themselves before diving into a series of questions over a game of cards. The first question was to name their young-age idols. Without hesitation, the former footballer credited his hardworking parents. “My mum is 70 years old, still a hairdresser in London.”
And for Gaga, it was her grandmothers. “At the darkest, hardest times in my life, I’ve always had my grandmothers there to say ‘Stop that crying. I’ll let you cry for today. And then tomorrow you’re going to wake up, no more tears and you’re going to keep going’.”
Tudor’s Born to Dare tagline fosters the spirit and commitment to push oneself to innovate, challenge and break new frontiers. Beckham admitted that the most daring moment of his life was moving football clubs, with the first transfer at a cost of €35 million (RM161 million). “Going from Manchester in England to Madrid in Spain. Then, moving from Madrid to the US. That was daring for me, professionally.
“Whenever anyone turned around to me and said ‘Don’t do something’? I’m doing it,” said Beckham, determined. “If I feel that it’s the right thing to do, I’m going to do it no matter what.”
The singer echoed similar sentiments, expressing that she is most daring when she’s resilient and doesn’t allow negativity to cloud her mind. Gaga is an advocate for mental health and has been outspoken about her personal experiences with the voices in her head. She emphasised pushing away the thoughts of self-doubt and listening to the voice that says: “You’ve got this. Be stronger than all the others”.
Watch the full video below, where snippets of Tudor Black Bay 36 S&G model with a champagne-colour dial (worn by Lady Gaga) and Tudor Black Bay Chrono S&G model on an aged leather bund strap (on David Beckham) make an appearance: