Rolex introduced DiCaprio as a “Testimonee,” a nickname given to the company ambassadors (Photo: Reuters)
Leonardo DiCaprio made waves in the watch world when Rolex announced the award-winning actor as the latest entry to its roster of Testimonees. The maison introduced its new ambassador in a video for the Reach For The Crown campaign on Instagram, focusing on honouring the contributions of their representatives in arts, sports and cinematography.
The American actor has an affinity for Rolex, having worn a Daytona Cosmograph Ref 116509 last December at a Los Angeles Lakers game. He also shares its drive for success and excellence. The brand pioneers trends, pushing to distinguish itself from the rest, and DiCaprio is no different. His lengthy career with roles inTitanic, The Great Gatsby and The Wolf of Wall Street has culminated in seven Academy Award nominations. In 2016, he won one of the coveted golden statuettes for The Revenant, a testament to his skill and dedication to acting.
When not starring on the silver screen, DiCaprio is involved in environmental conservation. His eponymous foundation, set up in 1998, contributes to organisations and programmes that address climate change and protect nature via grants and media campaigns. Such efforts fall in line with Rolex’s own initiatives to practise sustainable watchmaking, build products that last generations and tweak each step of the construction process to minimise waste for a cleaner future.
This influential pairing has the potential to shape how brands and creative disciplines interact, as it combines the glamour of Hollywood, lavish craftsmanship and endeavours to preserve our planet. One hopes to see more alliances of this calibre between doyens of the film industry and the world of luxury.
This article first appeared on Mar 10, 2025 in The Edge Malaysia.
