There are a number of notable newcomers joining the fray (All photos: Watches and Wonders)
Watches and Wonders (W&W) has announced the full line-up of exhibitors for its Genevan fair next April, and it is full of surprises.
The 2026 edition, set to take place from April 14 to 20, will feature 11 new brands, including Audemars Piguet, whose last appearance at a major fair was in 2019 at the Salon International de la Haute Horlogerie, the precursor to W&W.
The significant return of the Le Brassus-based company, who is celebrating its 150th anniversary this year, is a clear signal of its commitment to reconnect with a wider audience, including retailers, collectors and the press.
“Watches and Wonders is more than an exhibition — it is a space for meaningful exchange with our peers and a celebration of our shared heritage and craftsmanship. We look forward to welcoming visitors to Audemars Piguet’s world as we shape the future of watchmaking together,” said CEO Ilaria Resta in a statement.
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There are a number of notable newcomers joining the fray. Corum’s debut marks the start of a new era as the maison recently returned to Swiss ownership through a management buy-out led by CEO and chairman Haso Mehmedovic.
“Our first participation in Watches & Wonders 2026 is a foundational moment — the starting point of Corum’s global revival. We are determined to restore the brand’s full creative force, strengthen our ties with collectors and enthusiasts, and build a future worthy of its history. We have a united team, an extraordinary heritage, and a clear ambition: to see Corum shine anew,” he shared.
Audemars Piguet and Corum will be joined by Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Credor, Favre Leuba, L’Epée 1839, March LA.B and Sinn Spezialuhren.
There will be a total number of 66 brands at the salon next year compared to 60 in 2025. Four watchmakers are making an exit, namely Montblanc, Bell & Ross, Speake-Marin and MeisterSinger.
The salon is expanding and changing up its floor plan to accommodate the newcomers. Moreover, independent names H Moser & Cie and Frederique Constant are also relocating and scaling up their exhibition spaces.
The format of four professional days followed by three public days remains unchanged.
